TCWP (The Creatives with Purpose) is a creative community in Kenya intentionally built to support local creatives and the businesses, brands, and organizations that work closely with them.
🤝 We exist to create a safe, growth-oriented ecosystem where creatives can connect, collaborate, learn, and scale both personally and professionally within the industry.
TCWP was created after seeing many talented local creatives struggle to sustain themselves through their craft—despite their immense passion, creativity, and potential.
For a long time, creators have been building alone, lacking access to reliable community networks, mentorship pipelines, market visibility, and sustainable growth pathways.
At the same time, growing brands and businesses continue to struggle to navigate the digital space while searching for professional, reliable creative talent to hire.
TCWP bridges this gap. We build an ecosystem where creatives can sharpen their professional skills while helping brands seamlessly connect with purpose-driven creative professionals.
Growth happens when we're together!
Growth happens when we connect in this simple 3 ways:
👋 1. Join: Become a part of a structured creative community, that backs your goals and is actively built intentionally to help you win.
🧠 2. Learn: Absorb practical and accessible skills directly from peers, mentors, and industry experts and share what you know.
🚀 3. Grow: Apply what you learn, create consistently, and collaborate more to unlock your full creative and earning potential.
Meet Bernice Nyambura Maina, the Founder and CEO of The Creatives with Purpose (TCWP).
🎓 Bernice holds a First-Class Honors undergraduate degree from Strathmore University and is certified across business strategy, accounting, and digital marketing.
💼 Over the years, she has sharpened her expertise in strategic thinking, systematic and structured thinking & execution, and community building by working directly within institutions of higher learning, venture startups, and the professional corporate/business and investment space.
📝 After years of observing and supporting the development of structured business communities and ecosystems, Bernice witnessed how rapidly they accelerated the overall growth and financial success of business owners. This inspired her to ask a vital question:
"Why shouldn’t creatives have a similar space of their own? A space where they truly belong, where they can learn from one another & industry experts, access mentorship from those who have gone ahead of them to avoid costly mistakes and fast-track their growth. A space where creators can collaborate to create more and better content, sparking fresh ideas that push them to earn more in ways they never thought possible."
🚀 TCWP is the direct fruit of this vision. Today, Bernice leads the community as a structured professional ecosystem that is just taking off, and she cannot wait to watch Kenyan creatives finally THRIVE!